§ 00 · INTRO
The stack. The sequence.
The receipts.
Five beats. Six weeks. The sequence that takes a supplier intro to the first US sale — and runs every brand we touch.
§ 02 · PRINCIPLES
Why the rails hold.
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No bespoke builds. SteepCha ran the same five beats the next brand will. Repeatable beats novel every time.
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Not an agency stitching five tools with tape. The agents are ours, the pipeline is ours, the outputs are ours.
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Sourcing contracts and brand voice get a human in the loop. Research, content, support, ops — the rails run themselves.
§ 03 · RECEIPTS
Real numbers, six weeks in./ from the first brand we ran.
§ 04 · SEQUENCE
Six weeks, beat by beat./ cold catalog to live brand.
WK 00
Catalog intake
Research agent parses the supplier catalog. Category fit scored, hero SKUs flagged, wholesale math checked against a target retail band.
WK 01
Supplier lock
Sourcing agent drafts MSA and first PO. Human approves terms. Net-30, MOQ tiers, replenishment cadence written in.
WK 02
Brand spine
Brand agent ships identity, voice card, name, palette. Human signs off voice before copy agents are let near it.
WK 03
Storefront + photo
Storefront scaffolded, product photography directed and retouched, PDPs written, checkout wired. Dry-run orders clear end to end.
WK 04
Content warm-up
Content + growth agents seed 20–30 posts across organic channels. SEO scaffold goes live. No paid yet — we're building the ladder first.
WK 05
Paid on
Paid social lights up against warmed audiences. ROAS checked daily, reallocation happens per SKU, not per channel.
WK 06
Live + weekly review
Brand runs on rails. Support + analytics agents handle tickets, restock signals, weekly review packet. Humans read the packet, not the inbox.
§ 05 · FAILURE MODES
Where the rails bend.
A pipeline is only as honest as the list of places it breaks. These are the four we've hit and what we do about each.
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Content agents will wander off voice by week 3 if the voice card is thin. Fix: tighten the voice eval, re-anchor with 20 gold examples, re-run.
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First paid flight underperforms when organic hasn't warmed the audience. Fix: hold paid until week 5, let the ladder build, then light it.
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A supplier that quotes 2-week lead then ships in 5 breaks the replenishment model faster than price. Fix: lead time is a filter, not a negotiation.
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A 400-SKU catalog with no hero tier is a losing lane. Fix: we pick 20–40 hero SKUs or we pass. Breadth is a tax on the brand.
DALLAS · --:--:-- CT