§ 00 · Brand

Zodiac teaware.
Six weeks to ship. One system running it.

SteepCha is the first brand Deepflo launched end to end. Sourcing, content, service, analytics, and growth all run through one shared stack.

LIVE·CASE STUDY·DALLAS·APR 2025·steepcha.com
Brand #1. The proof of the whole thesis: build brands on top of strong supplier catalogs.
§ 01 · Lede

Clear product.
Premium taste, US-shelf speed.

Premium teaware buyers want beautiful objects, a clear story, and fast delivery. SteepCha gives them all three.

We started with a US-warehoused supplier catalog. Ceramic forms, zodiac motifs, shelf-stable goods. The products already existed. They needed a brand and a channel.

SteepCha is what happened when we ran the whole launch through a lean system. Six weeks from first supplier call to public storefront.

No warehouse lease. No hires. One operator.

LAUNCHApr 2025
PRODUCTS18
SOURCEDUS-warehoused supplier
CHANNELSDTC + organic social
WEEKS TO LIVE6
PRICE BAND$48 – $220
ZODIAC EDITIONS12
STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS · STEEPCHA · STEEPCHA · LIVE · 6 WEEKS TO SHIP · LEAN STACK · 72% CS AUTO-RESOLVED · DALLAS ·
§ 02 · Sourcing

What we put in.
Our spend, their savings.

The supplier ships boxes at wholesale. Everything else is on our balance sheet — and off theirs. No retainer, no setup fee, no shared ad budget. We fund the launch and earn on US retail after our own ad spend and operating costs.

what Deepflo investswhat the supplier saves
Brand identity, site, photographyD2C team (~$240k/yr loaded)
Paid ad budget — we fund growthAd budget + agency retainers
Content + social, 3×/wk per channelContent payroll + tooling
Customer support 24/7 (AI + human)CS team + helpdesk stack
Returns, ops, analytics infrastructureInventory financing risk
Time-to-shelf: 6 weeks, on us$0 setup, $0 retainer, $0 ad spend
Supplier keeps the wholesale margin they already price. We earn only after the brand-build, ad spend, and operating costs clear.
§ 02b · Numbers

Six weeks in numbers.
What the supplier sees.

Three charts. PO volume to the supplier, time-to-shelf vs an agency, and the team hours the AI stack absorbs. The supplier ships boxes. Deepflo funds the build and runs the operating cost.

PO volume · units / wk to supplier
0100200300400500W0W6W12W18W24480 / wk
What the supplier sees: PO volume compounding. Week 1: 12 units. Week 24: 480. No setup cost. No ad spend. No retainer.
time to shelf · weeks
24wksAGENCYINDUSTRY6wksDEEPFLOCASE-75%
Sketch to live storefront in 6 weeks. Typical agency engagement: 4-6 months. Deepflo absorbs the build cost — supplier ships once the store is live.
hours / wk · on the brand
traditional team0hr
3–4 hires · sourcing, content, CS, analytics
deepflo stack0hr
shared stack + 1 operator
reduction−86%
A 3-4 person launch team runs about 132 hr/wk. The shared stack plus one operator lands at 18.
§ 03 · Operating lanes

The system.
five lanes, one operator.

Five agent lanes run the brand 24/7 — sourcing, content, CS, analytics, growth. One operator signs every judgment call. The same skeleton ports to the next brand; only the tools swap when the category demands.

SUB:SOURCING
Sourcing lane
ops docs · inventory sheet · supplier api
Matched 18 products against US warehouse inventory.
SUB:CONTENT
Content lane
copy · organic social · design system
Drafted 23 posts this week across zodiac products.
SUB:CS
CS lane
gorgias · shopify · claude
Auto-resolved 72% of tickets in last 7 days.
SUB:ANALYTICS
Analytics lane
posthog · shopify-api · duckdb
Nightly brief at 22:00 CT · AOV, CAC, cohort drift.
SUB:GROWTH
Growth lane
paid social · organic social · creative
Spun up zodiac-dragon creative set · 12 variants.
§ 05 · Timeline

Six weeks.
Catalog to checkout.

From first supplier call to public storefront. No sprint theater, no stand-ups. The operator logs against the plan. Each lane logs against the operator.

W1
catalog review
wk 1 / 6
W2
positioning + naming
wk 2 / 6
W3
site + identity
wk 3 / 6
W4
product photography + asset pack
wk 4 / 6
W5
launch system online
wk 5 / 6
W6
launch steepcha.com
wk 6 / 6
W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH · W1 CATALOG · W2 POSITIONING · W3 SITE · W4 ASSETS · W5 AGENTS · W6 LAUNCH ·
§ 06 · Metrics

Run state.
Numbers from the stack.

Snapshot from the last complete week. CS auto-resolution is the headline — everything downstream of that compounds.

00
weeks to live
00
% cs auto-resolved
00
products at launch
00
operating lanes
00
content pieces / wk
§ 07 · Playbook
Everything you saw is the playbook.
Next brand: same stack, different category.
The interesting thing is not SteepCha. The next one takes four weeks instead of six.
§ 09 · Next

Visit the shop.
Or send us your shelf.

SteepCha is live. If you run a US warehouse with similar inventory and want a brand built on top, there is a lane for that.

Visit steepcha.com →Supplier with similar inventory? →
hello@deepflo.io · 30-min call · no charge
SteepCha is live. The next brand is in brief. The list is short on purpose.
DALLAS · --:--:-- CT