§ 00 · Portfolio

Eight lanes.
One shelf.

Eight category lanes. One taken. Seven open. SteepCha is the launched case study. The model is simple: start with a strong supplier catalog, then build the consumer brand on top. First good fit in a lane wins the lane.

Thesis: strong suppliers already have the products. Deepflo adds the brand, storefront, content, support, and growth system. Repeatable.
§ 00·5 · Lanes

One taken,
seven open. First catalog wins the lane.

Lanes taken00
In build00
Open00
first catalog in a lane wins the lane
LIVE
Teaware
TAKEN
BUILD
[sealed]
IN BUILD
RESEARCH
Lighting
SHORTLIST
RESEARCH
Kitchenware
SHORTLIST
RESEARCH
Wellness
SHORTLIST
OPEN
Your lane
OPEN
OPEN
Your lane
OPEN
OPEN
Your lane
OPEN
8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG · 8 LANES · 1 TAKEN · 7 OPEN · FIRST CATALOG WINS THE LANE · STEEPCHA · LIVE · NEXT BRAND · IN BUILD · NEW LANES · RESEARCH · OPEN PARTNERS · YOU MAKE PRODUCT · WE MAKE THE BRAND · US WAREHOUSE · OPERATOR · NOT AGENCY · SIX WEEKS TO SHELF · SEND YOUR CATALOG ·
§ 01 · The shelf

Four slots on deck,
one open to you.

Lane 1 ships and compounds. Lane 2 is mid-build with a signed supplier. Lane 3 has three finalists. Lanes 4–8 are open — first catalog on our desk wins the slot, live in six weeks.

BUILDIN BUILD
Category sealed until launch. Supplier signed, week 2 of 6.
hover to flip
BUILD PROGRESS
WEEK 2 / 6
  • Supplier signed
  • US warehouse live
  • Brand + voice lock
  • Paid social creative
  • First products listed
ship target · Q3 '26
RESEARCHRESEARCH
Signal
strong.
Three categories shortlisted. Supplier discovery in motion.
hover to flip
SHORTLIST
  • 01Lighting · silk & paper
  • 02Kitchenware · clay & iron
  • 03Wellness · TCM-adjacent
MARKET SIZING
TAM $B00
Suppliers00
signal · strong
OPENOPEN SLOT
your catalog
here
Investment slot. If your catalog fits, we move.
hover to flip
SLOT · UNCLAIMED
Win this lane.
A strong catalog. A clear customer. We build the brand on top. First good fit wins it.
§ 02 · Live strip

By the numbers,
across the whole shelf.

Rolled up from every lane — shipped, building, researching. Real counters, not a vanity page. This is the engine your catalog gets plugged into.

Products live
00
Products pipeline
00
Paid social creatives / wk
00
Organic social posts / wk
00
Suppliers under contract
00
Categories under review
00
CS auto-resolved
00%
Operator partner
ON
§ 03 · How we pick

Three filters,
before a catalog wins a lane.

Clear all three and your catalog can become the next brand. Anything less is a hobby, not a real position.

01signal
Supplier
  • ·US warehouse already stood up
  • ·Private-label friendly line
  • ·Dropship-ready on day one
02signal
Category
  • ·No clear winner yet
  • ·Weak consumer branding
  • ·A story customers understand fast
03signal
Numbers
  • ·Headroom for Deepflo to fund the brand build
  • ·AOV fits DTC unit economics
  • ·Ship economics work from a single US node
§ 04 · Next
Got a catalog that fits?
First supplier in a lane takes the lane.
hello@deepflo.io  ·  founder on line  ·  US warehouse required
We read every email. If your catalog hits the filters, you hear back inside a week.
DALLAS · --:--:-- CT